The Rise of AI-Powered Vanity Search: Inside In the Weights

Googling Yourself Doesn't Hit the Same Way Anymore Anyone who has typed their own name into a search engine recently knows the feeling has changed. The old ritual of the vanity search, typing your own name into Google to see what comes up, used to feel like checking a mirror that reflected the entire internet's opinion of you. These days that mirror feels cracked. Part of it is the well-documented decline of Google search results generally. But there is something deeper going on too: more and...